Why I give a Thumbs Down to L’oreal Kajal Magique and Other Rants

At the outset, when you see this attractive little thing, reasonable priced at Rs. 245, you think WOW, this is what I’ve been looking for – the perfect dark kajal, which would make all others look pale in comparison. Btw, one swipe and you realize the only thing that you realize that is pale – is your eyes.

Anyway, so this is how it happens. You watch the promos in midst of mummyji’s favorite saas-bahu show and in one instant you and mummuji are both absolutely mesmerized by Aishwarya’s eyes beautifully accentuated by ‘this’ dark kajal. “Whao man this looks pretty good”, you catch yourself thinking. Wokey, so let’s go the store and pick this off the shelf. In any case, you are tired of struggling with Maybelline’sollosal kajal because you realize there is nothing collosal about it besides it’s claims to be a darkest of dark kajal. 

loreal magique kajal

So, the next day you make a dash to the store or to the mall to grab this ethereal piece. The description – “Get over ordinary kajals, L’Oreal Paris Kajal Magique – the queen of kajals has arrived. Step into the spotlight and let your eyes do the talking“, further convinces you that this “the” dark kajal to have for your eyes.  Let’s say, while you are reading this, if there happens to be a poster of Ash at the stands, the corner of your eye-balls shift almost slightly and unconsciously towards the poster. So, you are basically looking at the lithe product and the poster at the same time, making a decision with half of your eye and your mind. In those few seconds, you are swept away and are totally smitten by Aishwarya Rai’s breathtaking koheled eyes in the poster. That’s it and the magic happens. You find yourself hypnotized and drawn to the crumpled hundred rupee notes in your pretty red tote which are struggling to get out to make space for this slender looking kajal. You pay a measly sum of Rs 245 for a L’oreal kajal. Happy and can’t wait to flaunt those dark koheled eyes, as the product claims! You are also quite impressed with the fact that you have L’oreal product, don’t you. Really, you think to yourself, when did L’oreal stuff started coming that cheap. You hope, you have something which is better than Eyeconic and Collosal.

It takes less than a minute of unraveling the wonderful pack to discover how drab L’oreal Kajal is! The only magique it has been making is on your pocket and pockets of all the other girls who lurrrv wearing kajal. Oh wait! The company and the magique model, let’s not forget that!

So, after having rambled my frustration, the point really is out of all the kajals that I have used or have been using, this one is definitely the worst!!

When Maybelline’s colossol Kajal’s quality started to show it’s “true colors” or rather the lack of it, L’oreal decided to make in-roads into this particular segment with a reasonable priced Kajal, touted to be literally better than all others. While, L’oreal did a fab job at packaging and promoting the product, it forgot all about investing some time and extra-budget on developing a product which would actually – be – better than the other kajals in the market.

Reality is – that wasn’t the objective at all.  The real objective behind launching Magique was to cut the market share of their competition.

Well, those who do not know, Maybelline is a consumer product division of L’Oreal. Question is, was there a “real” need to spend thousands of dollars to launch pretty much the same quality of product under your parent name, when a part of your consumer division product group is already minting through sale of the same product? The quality of L’oreal Magique has me convinced of the fact that the objective was not to produce something better because had that been the case, they would have invested the same money in improving Collosal Kajal, but NO, it was perceptibly to eat into the market share of their competition.

Question is wouldn’t the launch of L’oreal Magique Kajal would have cannibalized Maybelline’s current market share? Well, going by consumer feedback and growing dissatisfaction with Collosal Kajal, it made sense to throw in a ‘rival’ product, which is nothing but an off-shoot of your own, balancing the revenue scales, as no extra dollars would be needed to invest in developing the product, plus, it will help the brand extend its market share. This kinda strategy is also called “Cannibalization”.

To further help you to understand,  In India, where the passenger-car segment is going up dramatically since the turn of this century, years ago, Maruti-Suzuki’s launch of Suzuki Alto in the same sub-category as Maruti 800, which was the leader of the small-car segment was to counter the competition from Hyundai is seen to be a classic case of cannibalization strategy. A company engaging in corporate cannibalism is effectively competing against itself. There are two main reasons companies do this. Firstly, the company wants to increase its market share and is taking a gamble that introducing the new product will harm other competitors more than the company itself. Secondly, the company may believe that the new product will sell better than the first, or will sell to a different sort of buyer. While both products appeal to the same general market, one may fit an individual’s needs better than the other.

Another good way of understanding this would be –

Suppose that pet-food manufacturers A, B and C offer one line of tinned cat food each, and that the customers cannot really distinguish between them, thereby giving them 33.33% share of the market, each. Suppose that manufacturer C then launches a new labelling of cat food called D. On the face of it, it cuts the market share of product C from 33.33% to 25%, but in reality the manufacturer of C now has 50% of the market share, as opposed to 25% each for its rival manufacturers, A and B.

Well, that’s strictly my view of it. That said, I as a consumer feel cheated! Besides the attractive packaging, there is nothing else that is appealing about the kajal! It is certainly not the darkest. Well, rather it is hardly dark. One needs to apply it multiple times to get the ‘dark’ look, which I frankly achieve faster with Lakme’s Eyeconic within a couple of swipes. And since I am not particularly fond of exercising the soft skin on my eye-lid and tugging at it to get the right ‘dark’ kajal look by using L’oreal Magique-uunhunh, I rather stick to something which gives me better and faster results – for the time being!

Well, I guess I am not the only one here – L’oreal has been criticized for false claims. In the UK, L’Oréal has faced criticism from OFCOM regarding the truth of their advertising and marketing campaigns concerning the product performance of one of their mascara brands. In July 2007, the British Advertising Standards Authority attacked L’Oréal for a television advert on its “Telescopic” mascara, featuring Penélope Cruz, stating “it will make your eyelashes 60% longer.” In fact, it only made the lashes look 60% bigger, by separating and thickening at the roots and by thickening the tips of the lashes. They also failed to state that the model was wearing false eyelashes. (source: Wikipedia)

At the end of the day, it seems it is WOKAY for beauty brands to make tall claims and publish pictures which make their product look outta the world because they know whether you like it or not, you would compromise and may even end up in a comfort zone with it.

That is broadly the case as we tend to NOT push for excellence or for better quality. On the other hand, for the corporate giants, it is about market-share at the end of the day and being a market leader – in terms of numbers – yes but in terms of excellence and quality? Not so much.

So, my advise – choose better to get better.

For now, I think, will stick to Lakme’s Eyeconic or maybe get my friends from old delhi to pick some good ol’ surma for me. 🙂

Either way, here’s a thumbs down to L’oreal Magique Kajal from me!


Turn Glass Into A Decorative Piece: Some DIY Ideas

Lovely ideas!!

My Beautiful Mess

Using a glass or a jar to spruce up your center table or dining table is what we all have done one or the other time.

But today, I will be showing you some super easy ideas that are enough to change the look of entire party set up.

So here you go..!!

1. Wedding table centerpiece: Just turnaround those cocktail glasses and put a nice candle and its ready to light up.

2. Cranberry Effect: Put cranberries in a square glass and top it up with a candle.

3. Dessert centerpiece: Make your dessert sweeter by decorating it.

4. Easter Time: Get these plastic eggs for that special Easter celebration.

5. Lace it up: Jazz up your old mason jar. Simple cover it with lace and add decorative items like brooches, ribbon, pearl strands, craft/hair flowers and finish by placing a candle inside.

Let us know, which ones you…

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Finding the Best Brand for Eye-Liner: The Real info!

Really cool info here. Re-posting it from Stylish Board.

You have selected the eyeliner type for you. You are ready to buy one. But there are lots of products from different companies. Which one are you going to select? Yes it is really confusing!

Via: GirlsHue

There are varieties on the types of eyeliners according to their manufacturers such as pencil, liquid, powder, cake, gel and many more. We have noted some recommended best brands here from different types of eyeliners. But it is also not like you are going to blindly buy the ones mentioned here. You can do some comparison and read the reviews of the products. Then check out the best brand for you within your affordable price.

1.     Pencil Eyeliner

Pencil eyeliner is the easiest one to use. The shape of this eyeliner is as a pencil. Some of them have to be sharpened and others need not. You can draw the line easily with a pencil eyeliner. You can also use different colors according to your choice.

Via: Ali Express

Best Pencil Eyeliners

Jumbo Eyeliner Pencils

Make Up For Ever Aqua Eyes

MAC Chromagraphic Pencils

MAC Eye Kohl Eyeliner

Milani Glitzy Eyes Retractable Glitter Eyeliner Pencil

Avon Glimmerstick Waterproof Eyeliner

L’Oreal HIP Chrome Eyeliners

Revlon Colorstay Eyeliner

Maybelline Unstoppable ONYX Eyeliner

SEPHORA COLLECTION Liner Electro – Glitter Eye Pencil

Urban Decay 24/7 Eyeliners

NYX Cosmetics Slim Pencil Eye Liner 9pc Glitter Eye Liner Pencils

2.     Liquid Eyeliner

Liquid eyeliners come in liquid form in a bottle with a brush. There is also another form in liquid eyeliner which comes with a pen or felt. It is a recommended one for who have steady hands. If you want to get best lash lines which will make your eyes highly visible, then you can go for it.


Best Liquid Eyeliners

Lancome Artliner Eye-liner

Prestige Liquid Eyeliner

The Smashbox Limitless Liquid Liner Pen

Revlon Colorstay Liquid Liner

NARS Eyeliner Stylos

Koji Dolly Wink Liquid Eyeliner

Maybelline Line Stiletto Ultimate Precision Liquid Eyeliner

L’Oreal Paris Telescopic Precision Liquid Eyeliner

Smashbox Limitless Liquid Liner Pen

Urban Decay Liquid Liner

Benefit Cosmetics Magic Ink Liquid Eyeliner

Stila Stay All Day Waterproof Liquid Eye Liner

3.     Powder Eyeliner

Powder eyeliner helps to make a dramatic line to define your eyes. It makes a perfect curve. This type is recommended for professionals. A brush is needed to use this eyeliner to last longer than the dry ones. Powder eyeliners comes similar to eye shadows in different colors and shades.

Via: Jane Iredale

Best Powder Eyeliners

Smashbox Soft Effects Powder Eye Liner

Jane Iredale cream to powder eyeliner

Smashbox Soft Focus Powder Eyeliner

L’Oreal Minerals Kohl Powder Eyeliner

L’Oreal Paris Wear Infinite Soft Powder Eye Liner

Smoky Eyes Powder Pencil

Trish McEvoy Eye Definer/ Eye Liner

Guerlain Terracotta Loose Powder Kohl Liner

Sudi’s Sormeh Powder Eyeliner

No7 Smokey Powder Eye Liner

4.     Cake Eyeliners

Cake eyeliners are pressed powders and they are used for making the line long lasting. A damp brush is needed to apply this eyeliner. The look will be more versatile depending on the pressure you give when you are applying it. You can get cake eyeliner in different colors too.

Via: Suvarna

Best Cake Eyeliners

La Femme Cake Eyeliner Sealer

Laura Mercier Tightline Cake Eye Liner

Illamasqua Mislead Eyeliner Cake

Napoleon Perdis Cake Eyeliner

Coloressence Cake Eyeliner

High-Definition Cake Eyeliner

Kryolan Cake Eyeliner

Femme Couture Mineral Effects Baked Cake Eyeliners

Ben Nye Cake Eye Liner

Kohl Cake Liner

5.     Gel Eyeliners

Gel eyeliner is one of the best types. They also comes as in a form of cream. You can make the line according to your wish. Thick lines can be drawn if you get used to it. An extra brush is needed to use this one.

Via: Virgin Atlantic

Best Gel Eyeliners

Make Up For Ever Aqua Creamliner

Cle de Peau Beaute Intensifying Cream Eyeliner

Inglot Matte Collection AMC Eyeliner Gel

Yves Saint Laurent Effet Faux Cils Longwear Cream Eyeliner

Bobbi Brown Long-Wear Gel Eyeliner

Studio Gear Invincible Gel Cream Eye Color

Loreal Hip Creme Eyeliner

Shu Uemura Painting Liner Eyeliner

Estee Lauder Double Wear Stay-In-Place Gel Eyeliner

Smashbox Jet Set Waterproof Eyeliner

My Maybelline Favorites: Baby Lips & Collosal Kajal

Maybe She's born with it. Maybe it's Maybelline.

Maybe She’s born with it. Maybe it’s Maybelline.


I am a BIG fan of Maybelline products and my absolute favorites are Baby Lips – Lip Balm and the Colossal Kajal. I am so addicted that I cannot imagine leaving home without wearing ’em. Infact, I have one pair in every bag. 😉

However, there is a downside to it. It moisturize my lips but it doesn’t really last that long. The color stain I would say is good to average, depending on which one you have brought. Like, Berry Crush has a better color stain than Pink Lolita.

I personally love ’em. 🙂

Do you have a Maybelline favorite?



Why incense sticks and scented soaps are fashionable – Fun Finds!

Fun Fashion finds don’t always have to include make-up, heels, clothes or other glam stuff. Sometimes the non-glam stuff is really cool and feel-good. Here is what I picked this weekend, absolutely delicious and oh so lovely!

My fun fashion finds:

I love incense. Not just the regular ones, which people normally burn in a meditative place ( i like ’em too) but the differently flavored scents.



Every time I visit the incense store, I am like a kid  in a candy store. I want to pick ’em all! At Auroshikha, there are OVER 100 VARIETIES OF    INCENSE – pine, geranium, lemon, green tea, vanilla (my favt), tea rose, oceanic and more. Perfect for an incense connoisseur like me. Out of the numerous scents available, my favorite scent is Vanilla. 🙂

I basically just love these because they give off such a beautiful scent that lasts for ages filling the whole room. I like to burn my favorite incense while prepping for a party or a date with a friend. It makes me feel relaxed and really nice. 🙂 You can pick ’em online too – http://www.sensia.com/auroshikha.htm. It is also an economical way to keep your house fresh!


Incense Sticks

Awesome Incense Sticks


Super Scented Sachets:

I absolutely love these. I love to place them in my wardrobe. It keeps my clothes smelling good – ALL THE TIME! 🙂 I often pick a bunch of these for my friends and family!

Super Scented Sachets

Super Scented Sachets


Delectable Hand-made Soaps:

An absolute favorite. I picked each one of ’em.  I like the gentleness of handmade soaps, and the wonders they can do for your skin, plus, they smell AWESOME. I am adamant that everyone should try handmade soap. It’s nothing like soap you buy in a regular store.

I think they make great party favors and gifts too!


Delectable Soaps

Delectable Soaps


Delectable Soaps

Lemony Fresh

Rose Scented Soaps

Rose Scented Soaps


What were your recent fun fashion finds? Tell us in comments. 


Cheap and Easy Nail Polish Storage Idea under $5 / INR 250

We all love to have a few favorite colors sitting out on the vanity but since nail art has become such a huge trend, you may be the proud owner of LOTS of polishes.

Here’s a fancy little idea for storing your nail polish collection for under $5. Here is how i did it –


I picked this box from a Sabda, Aurobindo Ashram, Delhi for INR 250. You can easily find this box at any stationery shop or better still you can make one at home from an old shoe-box!

Nail Polish Box


You can also use a box like this to store some of your lip-colors too! 🙂


I decorated this box with my hair tic-tacs 🙂

You can put this paper box to other good uses too. I’ll be doing another post on that soon.  Hope you liked this idea. If you have a bigger nail polish collection, then you need to see this – 15 beautiful ideas to organise your nail polish

Tell me, how do you store your nail polish?

Bronzer VS Blush

I have always been a bit lost between these make-up products. This is good information for me and hopefully for you too! 🙂 Do share your make-up stories too.


A lot of women and girls find themselves a bit bewildered and simply confused when it comes to choosing the right blush or bronzer for their complexion.  There are special guidelines to help you out and i’ll write them here. I hope this will help you out!

First off, people are usually mislead by the name bronzer. you want to go for that healthy sun kissed look not actual bronze. So bronzer and blush are used to highlight, contour and give you that healthy glow and can give radiance to all skin colors. Look at the categories below and find out what suits you best.

Fair skin: If you find that you have lighter skin, you are better off with skipping the bronzer and only using a blush to highlight your cheekbones. Stay away from too red,orange and brown because they can make you look clownish, dirty or like…

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